Traditional Food Traders in Developing Countries and Competition from Supermarket Chain: Evidence from Indonesia

Daniel Suryadarma, Adri Poesoro, Akhmadi , Asep Suryahadi, Meuthia Rosfadhila, Sri Budiyati
Food & Nutrition, Microfinance & Small Medium Enterprises, Social Protection
Indonesia
Externally Published Content, February, 2010, Final
Source: Food Policy 35 (1), Pages 79-86


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Abstract

Indonesia’s urban centers recently underwent an explosion of supermarkets. With cheaper, higher quality commodities and better services, supermarkets have the potential to drive traders in traditional markets out of business. In this paper, we evaluate whether this is indeed the case. We find that traditional traders experienced declines in their business. However, both qualitative and quantitative findings indicate that the main cause of decline is not supermarkets. Instead, traditional markets are plagued with internal problems and face increasingly bitter competition from street vendors. Therefore, the policy recommendations include strengthening traditional traders and seriously tackling the problem of street vendors.

Keywords: Impact evaluation; Traditional market; Supermarket; Urban; Indonesia


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