This study collected opinions from leaders at the national level supported by two subnational case studies to better reflect urban and rural conditions. Data and information at the national level were gathered through in-depth interviews with potential informants; data in the urban and rural case study areas was collected through in-depth interviews and FGDs. Six groups of informants were identified for in-depth interviews: government institutions; national and international NGOs; health workers and health workers’ associations; workplaces and a labor union; formula companies; and the mass media. Meanwhile, FGD participants were stakeholders from the kecamatan level, including community and religious leaders, as well as local and community-based support groups such as the Family Empowerment and Welfare Movement (PKK)/integrated service post (posyandu) cadres.